Senior Digital Strategist

Digital Marketing Group

Cleveland, Ohio

Position Overview 

We are looking for a skilled and results-driven digital strategist to coordinate our various digital mediums and assist with media planning responsibilities. The digital strategist will be tasked with leading effective digital marketing strategies and ensuring that projects are executed within budget. In addition to initiating digital projects, this member will work with analytics team to analyze campaign data and client reporting.

Falls & Co. is a rapidly growing strategic advertising, communications, digital and marketing firm that crafts world-class marketing solutions based on research-driven insight and seasoned expertise to clients locally, regionally, nationally and internationally.     

Key Responsibilities:

  • Researches, develops and compiles digital media plans that include media objectives, strategies, recommended tactics, rationale and measurement tactics on behalf of assigned clients
  • Presents media plans to key account management personnel and client(s), and executes, monitors and reports on campaign performance
  • Evaluate and optimize digital campaigns with vendor partners
  • Research the latest digital tools and interactive trends
  • Create integrated and cost-effective digital strategies
  • Work with analytics team to provide client reporting

Ongoing Responsibilities:

  • Gathers, organizes and presents competitive research and spending data on an as needed basis
  • Acts as a liaison between media vendors and agency
  • Keeps current on Media trends

Specific Skills:

  • Organization
  • Comfortability with being client-facing
  • Thorough understanding of integrated media strategy and digital user experience
  • Team Player
  • Strategic Thinking
  • Creativity
  • Problem Solver

Qualifications:

  • Bachelor’s degree in Marketing or Communications
  • Minimum of 5 years industry experience
  • Digital Planning/Buying Expertise 
    • All platforms (Display/Video/PPC/Social Media)
  • Proficient in Word, Excel and Power Point applications
  • Knowledge of industry monitoring and measurement data systems including MRI, Kantar, Google Analytics, DCM, etc.

Interested candidates should send cover letter and confidential resume. No phone calls please!

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